Locally Owned. Community Trusted. Technically Advanced.

Reliable Automotive — Serving Sault Ste. Marie for Over 75 Years

For over 75 years, Reliable Automotive has proudly served Sault Ste. Marie and the surrounding area as a locally owned and operated family business. Our commitment to quality service and community values has made us a trusted name in automotive repair and maintenance.

Our Legacy

Founded on integrity and expertise, Reliable Automotive has grown into a full-service automotive repair and maintenance station. As of 2019, our team brings 88 years of combined experience, ensuring dealership-level service for all makes and models—without the dealership price.

We honor the dedication of Michael Fera, who retired after 42 years of service to the people of Sault Ste. Marie. His legacy of excellence continues to inspire everything we do.

Our Commitment

At Reliable Automotive, we stay ahead of the curve with ongoing training and the latest diagnostic technology. From routine maintenance to complex repairs, we can do what the dealerships do—and more. Our goal is simple: exceptional service, honest advice, and lasting relationships with our customers.

Meet the Owner

I’m Ben Kinzie, proud owner and operator of Reliable Automotive. I’ve been serving the Sault since 2011 and working in the automotive trade since 2003. With my wife Emily, our children Annabelle and Micah, and a skilled team of technicians, we’re committed to keeping your vehicles running smoothly for years to come.

Certifications & Specializations

Red Seal Automotive Service Technician
Red Seal Automotive Truck and Coach Technician
Ozone Depletion Prevention Certification
Air Conditioning Specialist
Radiator/Cooling Service Specialist
Automotive Service Writer
Customer Relations
Shop Management